MONDAY MOTIVATION: JUST DO IT!

If you stick to this, your life will drastically change in many positive ways. It will take you to places and where you would have never reached otherwise.

If there is anything common among all humans, I think we all at the end want to be just happy. We do the things we do willingly thinking that it will generate a ‘happy’ result. If you ask someone what her/his goal is, what ever that person says; be it ‘I want to win a Grammy’, or ‘I want to win an Olympic gold’, or ‘I want to raise two children’; their actual goal is happiness.

A lot of the times what stops us from achieving happiness is we limiting our selves from achieving happiness. You are the only reason stopping from achieving what ever you want to achieve because you are not doing what ever you have to do.

Now here is a historical fact. Unlike other brands who get taglines form ‘successful’ people, Nike got their’s from a criminal. Gary Mark Gilmore was an American who was a notorious murderous criminal in the 70′s. When asked by the firing squad if he has any last words, "Let's do it" was Gilmore’s last words . Wieden+Kennedy agency who proposed ‘Just Do It’ slogan got the inspiration from Gilmore’s quote. Nike co-founder Phil Knight, who was skeptical about the need for advertising, initially rejected the idea. Phil Knight first said, 'We don't need that shit'," Co founder of the advertising agency Dan Wieden then said “Just trust me on this one.” Nike trust Wieden and just did it. The rest is history. "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998, and Campaign Magazine described it as "arguably the best tagline of the 20th century,".

What ever thought that comes to your mind stating the impossibilities, limitations and all lame excuses like ‘I don’t have the time’, ‘I don’t have the money’, ‘Its against society’s norms’ is all bull crap. The only difference between you and the guy who stole your dream life partner is she/he just went and asked for it or did it. The only difference between you and Steve Jobs is he believed it was possible and he just did what ever he had to do. The only difference between you and Oprah Winfrey is she believed and just did what she had to do.

You don’t pursue happiness by not doing anything. You just do it.

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